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At Farm Diversity magazine, we offer those in the industry informative articles and case studies of how farmers have used innovative methods to make more money from their land. We also feature the products and services they need to make farm diversification a success.
The industry employs a huge proportion of the population: DEFRA figures showed that in 2018, there were 296,000 farmers, business partners, directors and spouses working in the industry, with an additional 181,000 regular employees. In a nutshell, nearly half a million people are regularly employed on farms. It’s also important to consider that, with 4.6m hectares of arable crops and 167,000 hectares of horticultural crops in the UK, the potential for diversification is massive.
In its 2018 study, NFU Mutual found 19% of farmers (an average of 91,000 farmers) said they will ‘definitely’ or ‘probably’ diversify in the future. Top choices for future business ventures include caravan or camping site (27%), other holiday accommodation (20%) and renewable energy (20%). Interestingly, 66% of those planning to diversify would like to do so within the next three years – making this a crucial time for the industry.
Our regular features include:
Leisure, Holiday Lets Events Hosting, Property, Food and Drink, Retail Outlets, Renewable Energy, Arable & Pastoral Diversification, Recruitment and Training, Consultancy, Ground works, IT and Technology & Products

When booking advertising, always remember 'repetition is recognition'

Our future issues will focus on:
SUMMER 2019: Farms and the holiday industry
AUTUMN 2019: Machinery, tools & maintenance
WINTER 2019: Planning, finance and legalities
SPRING 2019: Energy production – the returns your farm can expect
Download our Media Pack here for more information.