WeFarmShop: a new digital marketplace helping British farmers diversify

In an era of rising costs, changing consumer habits, and increasing pressure to diversify income, British farmers and landowners are seeking innovative and sustainable ways to reach new markets. Enter WeFarmShop - a new app that bridges the gap between passionate producers and a growing community of conscious consumers eager to buy direct from farms and artisan producers.

Built by a team with a real passion for British farming and a genuine desire to support businesses in the rural economy, WeFarmShop is a digital platform designed to help farmers, smallholders, and artisan producers expand their market reach and grow their sales with minimal effort or investment.

Why WeFarmShop?

Diversification has become a buzzword across UK agriculture, but for many, it’s not about going into glamping or solar panels - it’s about finding new, more profitable and scalable ways to do what they do best: produce high-quality food. WeFarmShop helps farmers tap into the rapidly growing direct-to-consumer market by giving them an intuitive, beautifully designed digital storefront and a direct sales channel to ethically-minded consumers nationwide.

Whether you produce award-winning cheeses, grass-fed meats, rare-breed charcuterie, organic eggs, or heritage vegetables, WeFarmShop offers a powerful new way to increase your visibility, build a loyal customer base, and increase sales by an estimated 15–20%.

How the App works

WeFarmShop is free to join and easy to set up. There's no need for complicated tech or new infrastructure. If you already have a website or online presence, the team at WeFarmShop will use that existing content to create your custom digital storefront on the app. If not, no problem - they’ll guide you through the process in minutes.

Then once your profile is live, you can start choosing what you want to sell, when and how, be it in seasonal boxes, small batches, or to larger buying groups. Your products are listed in a national marketplace tailored to customers who actively want to buy direct from British farms, and with secure payment and ongoing support from WeFarmShop, the whole process is both swift and seamless.

Importantly, there are no upfront costs, no subscriptions, and no risk - it’s truly a “pay-as-you-sell” model.

A digital farm shop at everyone’s fingertips

WeFarmShop is as much about educating consumers as it is about empowering producers. From the user’s perspective, it’s a “digital farm shop at your fingertips.” Shoppers can browse by region, product type, or sustainability credentials. They can find everything from grass-fed beef in Yorkshire to heritage vegetables in Suffolk, with every product fully traceable from farm to fork.

In a world where food miles, transparency, and sustainability matter more than ever, WeFarmShop gives you the chance to tell your story, showcase your practices, and connect with customers who care about how and where their food is grown.

Success stories: who’s already on board?

WeFarmShop has just launched, so the race is on to sign-up the best producers from all across the country. When the producer base has been developed to offer a broad range of product from the best producers in the country, WeFarmShop will develop the proposition for consumers – attracting discerning, ethically-minded buyers who want to find the best quality produce, from unique, small and best tasting products being made in the UK. 

WeFarmShop is now attracting a range of fantastic producers who are signing-up to the app and becoming part of this fast-growing online community, a few of which include Huntsham Court Farm, Miserden Farm, New Forest Shortbread, Girl Gone Wild, True Story Brewing Co and Butler Country Estates.

These producers give a taste of the extraordinary talent – and broad range of produce - already showcased on the platform - with more joining every week.

Why it matters: a platform with purpose

WeFarmShop isn’t just a tool - it’s part of a broader mission to support British farming and rebuild the connection between farmers and the food we eat. With continued market pressures, competition from cheap imports, and the ever-changing face of UK agricultural policy, it’s never been more important for producers to retain control over how they sell and who they sell to.

The app was created with the belief that British food deserves a better platform, one that puts farmers first and prioritises transparency, quality, and traceability.

Ready to diversify?

If you’re a farmer or producer looking to diversify, increase your reach, or take back control of your margins, WeFarmShop offers a low-risk, high-reward opportunity to expand your business digitally without changing how you farm.

With free marketing support, an engaged customer base, and a team that understands the unique challenges of food production, WeFarmShop could be your most powerful tool for direct-to-consumer sales in 2025 and beyond.

Join in minutes. Sell with confidence. And connect with the customers who value what you do.

Click here to get started – and put your farm on the digital map. If you’d like to get in touch directly, WeFarmShop founder Tim Haggard would love to hear from you, and can be emailed directly at tim@wefarmshop.com