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With an ever-increasing number of farmers choosing to diversify, one message that often gets lost in translation is the fact that diversification doesn’t necessarily mean abandoning all agricultural roots. Instead, it can be about spotting a gap in the market, recognising that you can fill it and modifying or even just expanding your business in order to do so.
This is exactly what North Norfolk based pig farmer and owner of North Farm Livestock, Michael Baker decided to do.
North Farm Livestock was founded in 1982 and initially operated as an indoor pig producer. The business moved to outdoor production in the 1990’s as part of a pioneering trail and a seen opportunity to expand their product offering. It subsequently expanded its outdoor breeding and finishing operations to become a key supplier of free-range Hampshire pig products to a major UK based supermarket.
Farm Diversity editor Victoria Galligan speaks to Kubota UK’s business development manager for agriculture Rob Edwards about the changes in farming technology which are improving efficiency, and the need for more education for both farmers and consumers when it comes to protecting the environment…
Kubota is a company which hails from Japan, where the brand goes back 140 years. Not only does the firm produce farming machinery, it also manufactures a ground care range as well as industrial engines and construction machinery.
Its motto is ‘For Earth, For Life’ and Rob says this is reflected in the way the company develops both its products and its support for farmers.