We are Spirits Intent, a small, successful, UK based tent-making business, and have been working in the glamping industry for 15+ years, watching it grow from humble beginnings to a mainstream trend. Alongside this we have set up a project called Heartland, a centre for sustainable tourism on a yurt campsite in the mountains of Abruzzo, Central Italy. In this region, as often is the case, farmers have had to compete more and more with big agricultural industry and there is much depopulation as young people are moving away to the cities. This trend leaves villages empty, land abandoned and the traditional ways of farming, culinary skills and folk traditions dying with the older generation.
As the glamping trend took off around 10 years ago, farmers and landowners up and down the country installed pods, washroom and camping facilities to attract this new, younger and hipper crowd of campers. But, as the team at Quality Unearthed tell our editor Victoria Galligan, it’s not as easy to attract guests now the competition has grown – unless you can provide a wow factor. Here, they advise on how to create an Insta-worthy glampsite which will get visitors return year on year.